Afif is the founder and CEO of CPG Radar, which helps consumer brands and ingredient suppliers accelerate innovation using big data and AI. CPG Radar works with some of the largest ingredient companies and brands in the industry. Since 2010, Afif has developed and licensed products in the OTC and supplement space, with launches in more than 27,000 retail locations, and licensed IP from his work has resulted in products now found in over 100,000 stores.