Ellen has been with the company for 11 years, and oversees all aspects of the organization’s mission to increase consumption of EPA and DHA omega-3's as well as to protect the category by ensuring GOED members are manufacturing quality products that consumers can trust. Ellen previously directed GOED’s communications strategy for industry and consumers and was instrumental in organizing a successful consumer education campaign in 2015. With 20+ years of experience in the natural products' industry, Ellen is the former editor of Nutraceuticals World magazine, an industry trade publication, and owner of Schutt Solutions, a consulting business focused on supporting growth in the dietary supplement industry.