Crystal is founder of Niche Nutrition LLC, a consulting group specializing in CPG product development and supply chain optimization. A registered dietitian by trade, Crystal pairs her strong foundation in nutrition science with her holistic upbringing to create innovative and well-differentiated functional products that stand out in the market. With over 20 years’ experience in R&D, technical sales, and ingredient commercialization roles, Crystal’s expansive network allows her to extend her clients top-quality finished goods at any order volume. Crystal also holds several advisory board positions within the natural products' industry, in addition to supporting branded ingredient manufacturers in business development and new processing technologies.