Driven by growing consumer interest in holistic health and wellness, the concept of ‘beauty-from-within’ has gained significant momentum in recent years.

Our Ingredient of the Year category for Beauty-from-within celebrates the best the industry has to offer in targeted nutritional solutions designed to support skin, hair and nail health across all life stages.

Today’s leading ingredients go beyond appearance to support skin barrier function, hydration, elasticity, cellular vitality, and stress resilience. Eligible entries may include ingredients such as collagen peptides, ceramides, hyaluronic acid, antioxidants, adaptogens, probiotics, postbiotics, and botanical extracts supported by robust scientific substantiation and demonstrated consumer relevance.

Our Judges looked at how your ingredient meets specific needs and based their scores on the evidence to demonstrate:

• A genuine consumer demand or requirement based upon a common issue or risk factor
• Solid scientific evidence to demonstrate a unique nutritional solution to this need or problem – including peer reviewed data to back up any performance or health claims made
• Commercial success and engagement from your core target market(s). Give numbers and examples of sales and applications that are available in the market
• What gives your ingredient the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

To view the entry questions for this category in the U.S., click to download

REQUIREMENT: Entries for the NutraIngredients USA Awards, Ingredient of the Year categories were required to have the ingredient in a finished product that is commercially available in the U.S.