Ingredient of the Year: Mind and Mood

Our Ingredient of the Year: Mind and Mood award celebrates the most innovative ingredients designed to support cognitive performance, emotional wellbeing and brain health. Eligible entries may include ingredients targeting cognition, memory, focus, alertness, mood, stress, relaxation, sleep, brain recovery and the gut-brain axis, including nootropics, adaptogens and other emerging nutritional solutions.
From helping students and gamers enhance concentration to supporting busy professionals in managing stress, sleep and mental clarity, this award recognizes ingredients that address the evolving needs of today's consumers.
USA AWARDS
SAVE $80 WITH OUR EARLY BIRD OFFER: Submit your entry by Friday, January 15, 2027, to secure your savings.
You can continue editing your entry until the closing date.
Early bird entry fee: $449 $369
SUBMIT YOUR ENTRY
Want to know what our judges are looking for in an entry?
Our Judges looked at how your ingredient meets specific needs and based their scores on the evidence to demonstrate:
- A genuine consumer demand or requirement based upon a common issue or risk factor
- Solid scientific evidence to demonstrate a unique nutritional solution to this need or problem – including peer reviewed data to back up any performance or health claims made
- Commercial success and engagement from your core target market(s). Give numbers and examples of sales and applications that are available in the market
- What gives your ingredient the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)
To view the entry questions for this category in the U.S., click to download
REQUIREMENT: Entries for the NutraIngredients USA Awards, Ingredient of the Year categories were required to have the ingredient in a finished product that is commercially available in the U.S.
Discover the NutraIngredients Awards in other regions
Explore the categories of the Europe Awards, where entries are now open, or register your interest in the upcoming Asia Awards.
Judging Process
- All entries need to abide to our Entry Terms & Conditions
- Once all entries have been received they will be reviewed by the NutraIngredients USA Awards Judging Panel made up of independent judges from the industry.
- Our 2027 finalists will be confirmed and notified in early June 2027.
- Our 2027 winners will be announced during an awards' presentation in Chicago on Tuesday, July 13, 2027.
