Product of the Year: Botanical

Botanical ingredients are seeing a resurgence in interest from the industry and consumers, following new science and growing popular interest in ‘traditional’ and natural health solutions. This award celebrates the best branded or own-label supplements, functional foods, and beverages containing botanical ingredients.

Our judging panel will base their decision on the following criteria:

  • Whether your product meets genuine consumer demand, and how relevant the core ingredient is in meeting this demand
  • Evidence that the product works for its specified use, including peer-reviewed data to back up any performance or health claims made
  • Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
  • Evidence that your product and its delivery system(s) have no, or beneficial, impact on bioavailability (especially if citing single ingredient data). 
  • What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

To view the requirements for this category, click to download

Entries for The NutraIngredients-USA Awards, Product of the Year categories are required to have the finished product commercially available in the United States.

Entry holders for this category are also required to submit 4 samples of their finished product for judging. More details & instructions will be shared when an entry is submitted.


HOW TO ENTER:

The cost to submit an entry for this category is $249.

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The closing date for entry submission has been extended to Friday, April 12, 2024, at 11:55pm CT, Chicago.


  • Once all entries have been received they will be reviewed by the NutraIngredients-USA Awards Judging Panel made up of independent judges from the industry.
  • The 2024 finalists will be confirmed and notified in May 2024.
  • The 2024 winners will be announced during an awards’ presentation in Chicago on Monday, July 15, 2024.