It’s not just about Probiotics and Prebiotics anymore – synbiotics, postbiotics, and phages have been added to the list of nutritional interventions for microbiome modulation, and these terms are starting to appear on product labels. This award celebrates the best branded or own-label supplements, functional foods, and beverages for modulating the microbiome to improve health.

Our judging panel will base their decision on the following criteria:

• Whether your product meets genuine consumer demand, and how relevant the core ingredient is in meeting this demand
• Evidence that the product works for its specified use, including peer-reviewed data to back up any performance or health claims made
• Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
• Packaging ease of use and design, including appeal and ease of use, novelty
• Evidence that your product and its delivery system(s) have no, or beneficial, impact on bioavailability (especially if citing single ingredient data). 
• What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

To view the requirements for this category, click here to download

• Entries for The NutraIngredients-USA Awards, Product of the Year categories are required to have the finished product commercially available in the United States.
• Entry holders for this category are also required to submit 4 samples of their finished product for judging . More details & instructions will be shared when an entry is submitted.

SUMBIT YOUR ENTRY FOR 2025: The cost of an entry is $299.

Take advantage of our early bird discount :
Save $50 on each entry submission if you submit before Friday, January 31, 2025.

SUBMIT YOUR ENTRY

Entries close on Friday, March 14, 2025 at 11.55pm CT, Chicago.

• All entries need to abide to our Entry Terms & Conditions
• Once all entries have been received they will be reviewed by the NutraIngredients-USA Awards Judging Panel made up of independent judges from the industry.
• The 2025 finalists will be confirmed and notified in May 2025.
• The 2025 winners will be announced during an awards’ presentation in Chicago on Monday, July 14, 2025