The biotics playbook is expanding: Probiotics and Prebiotics remain the main ingredients, but options also now include synbiotics, postbiotics, and phages. Each brings its own advantages, but central to each will be to build the science to substantiate the claims, and market in a way that is true to that science and accessible to consumers.

Our Judges will look at how your ingredient meets specific needs and will base their scores on your evidence to demonstrate:

• A genuine consumer demand or requirement based upon a common issue or risk factor 
• Solid scientific evidence to demonstrate a unique nutritional solution to this need or problem – including peer-reviewed data to back up any performance or health claims made 
• Commercial success and engagement from your core target market(s). Give numbers and examples of sales and applications that are available in the market 
• What gives your ingredient the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)
  

To view the requirements for this category, click to download

Entries for The NutraIngredients-USA Awards, Ingredient of the Year categories are required to have the ingredient in a finished product that is commercially available in the United States.

We are no longer accepting entries for the 2024 NutraIngredients-USA Awards.

• Once all entries have been received they will be reviewed by the NutraIngredients-USA Awards Judging Panel made up of independent judges from the industry.
• The 2024 finalists will be confirmed and notified in May 2024.
• The 2024 winners will be announced during an awards’ presentation in Chicago on Monday, July 15, 2024.