NutraIngredients is thrilled to announce the finalists for the 2025 NutraIngredients USA Awards:

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Ingredient of the Year: Beauty from Within

• DracoBelle™ Nu, Mibelle AG Biochemistry
• Ovolux™, Stratum Nutrition
• Red Orange Complex™, BIONAP

Ingredient of the Year: Botanical

• Berbevis® (Berberine - Indena Phytosome®) , Indena
• KSM-66 Ashwagandha, Ixoreal Biomed
• Reducose®, Phynova Group

Ingredient of the Year: Healthy Aging

• Lute-gen® (Lutein & Zeaxanthin) , Bio-gen Extracts
• ProGo®, Hofseth BioCare ASA
• TurmXTRA® 60 N, Nutriventia

Ingredient of the Year: Microbiome Modulation - in association with Probiota Americas

• Femme, SynBalance
• KABP® Menopause, Kaneka Probiotics
• PoZibio®, Postbiotics; marketed and distributed by Sabinsa

Ingredient of the Year: Mind & Mood

• Holixer, Natural Remedies
• Prolanza®, Nutriventia
• RelaxPLX®, Monteloeder by Suannutra

Ingredient of the Year: Sports Nutrition - in association with Sports & Active Nutrition Summit

• AstaReal® Astaxanthin, AstaReal
• Bimuno GOS, Clasado Biosciences
• KSM-66 Ashwagandha, Ixoreal Biomed

Product of the Year: Beauty from Within

• Collagen Plus, Thorne
• Vegan Pro Collagen, Life Extension
• Xtressé Hair Gummies, Xtressé

Product of the Year: Botanical

• Neuro Memory & Focus Peppermint Gum, Neuro
• Peri Essential 5, NNABI
• Quercetin 20x Plus, Xymogen

Product of the Year: Microbiome Modulation - in association with Probiota Americas

• Biofilm ProBalance™, Standard Process
• Roll Call Immunity, Renzo's Vitamins
• V•Nella, FitBiomics

Product of the Year: Sports Nutrition - in association with Sports & Active Nutrition Summit

• CurraNZ Original, Health Currancy
• SaltStick FastChews, Alete Active Nutrition
• SuperBeets Sport, Humann

Innovation in Women's Health Award

• Pycnogenol®, Horphag Research
• Thermella, Bonafide Health
• Women’s Health by Probi: Iron Absorption, Probi

Marketing Initiative of the Year

• Lutein for Every Age, OmniActive Health Technologies
• Nature Made Pickleball Activation, Pharmavite/Nature Made

Nutrition Research Project

• Bio-B2B ingredient testing using Genomics and AI, Canomiks
• Discovery of Bioactive Peptides and Proteins from Brassica Seed Isolates that Improve Immune System Health, 4life Research
• ErgoActive® Ergothioneine Research Program for Healthy Aging and Longevity, Blue California

Start-Up Award

• Alethios
• RedLeaf Biologics
• Tiny Health

NutraChampion

There are no finalists for this category, and the winner will be revealed during the award’s ceremony in Chicago on July 14, 2025.